Every October, Children’s Aid Societies, in partnership with social service organizations, government, and community members across Ontario, lead this provincial awareness campaign. On Thursday, October 27th, we dress in purple to show families facing challenges that we care, and we can help. Once again, its goal is to continue to raise awareness about the supports that are available and how to access them. It also encourages all Ontarians to do their part in supporting vulnerable families in their local community.